Prime Asia Asset Management, a multi-family office serving ultra-high-net-worth clients, implemented Optimai Portfolio Management & Analytics System under the MAS Financial Sector Technology & Innovation (FSTI) Digital Acceleration Grant (DAG) – Industry Pilot. The primary aim was to eliminate cumbersome manual data aggregation from multiple private banks and brokers, thereby improving portfolio analysis, client servicing, and regulatory reporting. Drawing on Optimai’s 15+ years of experience in delivering robust fund management solutions, Prime Asia Asset Management streamlined portfolio data onboarding, processing, and analytics using a scalable platform designed to adapt to evolving business needs.
Case Study
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Overview
Optimai extended Avanda’s existing Investment Data Warehouse to handle the new regulatory return — and delivered the 4Q 2025 submission on schedule.
Case Study
CLIENT
AVANDA
Asset manager · Singapore
SOLUTION
Investment Data Warehouse
extended with RAAE
OUTCOME
4Q 2025 QDC filed
on schedule, auditable
SECTOR
Fund Management
MAS-regulated
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Prior to implementing Optimai Portfolio Management & Analytics System, manual data consolidation frequently led to inconsistencies and errors. The complexity of aggregating data across various private banks and brokers, each providing information in diverse formats (e.g., direct feeds, PDFs), further exacerbated these issues. Additionally, regulatory reporting—such as for MAS Survey Statistics—required significant manual effort, making it time-consuming and prone to human error. Prime Asia Asset Management had attempted another solution previously but continued to face persistent data consolidation hurdles, lacking a cohesive view across a wide spectrum of asset classes (equities, fixed income, loans, structured products, etc.).
Automate Data Ingestion
A robust framework with 20+ ready data adaptors that processes direct bank feeds and PDF statements from brokers, custodians, and private banks. By minimizing manual intervention, the system significantly reduces errors and speeds up data ingestion.
Proven Investment Data Model
An advanced engine for data transformation, error checking, and rectification across various asset types—including cash, equities, bonds, structured products, dual-currency deposits, loans and cryptocurrency. The system automatically flags data errors and allows users to fix these errors within the system itself, which is crucial as Prime Asia cannot update the data in external data sources. Over time, these in-system fixes lead to continual improvements in data quality within Prime Asia’s investment data warehouse.
Interactive Dashboard
Consolidated overview of portfolios at both company and client levels, covering absolute returns analysis, portfolio allocation, performance & risk metrics, portfolio aggregation and comparison against benchmark for informed decision-making.
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Optimai Portfolio Management & Analytics System - Interactive Dashboard
To address these challenges, Prime Asia Asset Management implemented Optimai Portfolio Management & Analytics System, featuring:
Over 50% Improvement in Operational Efficiency, Client & Regulatory Reporting
Single Source of Truth & Scalable Architecture
Over 50%
Improvement
Enable Natural Language Queries
Users can pose questions in plain language—such as “How do the client’s private bank accounts compare in terms of performance?” or “How did each asset type in the portfolio perform last quarter?”—and receive instant, data-driven answers on portfolio metrics.
Provide AI-assisted Portfolio CommentariesThe AI Copilot will automatically generate a portfolio summary highlighting key portfolio insights, incorporating relevant market and company news, and other essential talking points to facilitate informed client discussions.
Building on the success of Portfolio Management & Analytics System, Prime Asia Asset Management will be progressing to Phase 2, which includes the implementation of a Portfolio AI Copilot. This next phase aims to:
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“Since implementing Optimai Portfolio Management & Analytics System, we’ve seen a noticeable improvement in our operational efficiency. The automated data feed and transformation have greatly reduced the time spent on manual data aggregation, helping us eliminate errors and inconsistencies that previously slowed down our processes
The system has allowed us to gain a more cohesive view of our portfolios, which is essential when managing a diverse range of assets. Moreover, the streamlined regulatory reporting process has saved us valuable time, ensuring we meet compliance requirements with less effort and greater accuracy.”
COO
Prime Asia Asset Management Pte Ltd
Jason Soon
“It has been a privilege to work with Prime Asia Asset Management on a solution that not only meets their immediate requirements but also brings tangible benefits to multi-family offices in Singapore and around the globe. We are committed to continuously enhance our solution, even incorporating AI capabilities, to ensure we deliver an outstanding portfolio management and analytics system that empowers multi-family offices to excel in a fast-evolving financial landscape.”
Ng Khim Peow
CEO & Co-founder
Optimai Pte Ltd
ABOUT OPTIMAI
Optimai builds investment data infrastructure for asset managers, wealth managers, and brokerages across Asia. Our Investment Data Warehouse gives regulated firms a single source of truth for portfolio, position, transaction, and reference data. RAAE extends that foundation — adding new modules and rapidly delivering entirely new secure enterprise applications. Our Wealth Insights Platform draws on the same warehouse to produce automated portfolio commentary that reads like letters, not numbers — rich analytics woven together with house views and market news.
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